If you are planning to sell your house the chances are you are on the lookout for a real estate agent to represent you. “Finding a real estate agent is not difficult”, you might think. And you would be right, but finding a reputable company that will provide you with excellent service and honest advice is not as easy as you might think. The consequences of choosing the wrong estate agent can be disastrous so it is important to ensure you pick the right one.
There are many things to consider when contacting different potential listing agents, but to make it simpler we have identified three key areas we normally refer to as EMS (Experience, Marketing and Sales).
Experience is the only thing that brings knowledge and this is extremely important in real estate. The real estate agent you choose should have a good track record and in-depth knowledge of the local market. Make sure you ask the question “How long have you been selling homes?”; or “How many houses have you sold last year?”
A professional real estate company should understand how to market your property. It is important to ask a potential listing agent about their marketing plans and strategies. Having a website is OK but it is not enough. A good estate agent will use a variety of advertising platforms and will be virtually everywhere. At Nor Estates, we use intelligent marketing techniques designed to maximise exposure and to target the right audience.
Selling and negotiating are some of the most important skills an estate agent should have. A good sales person is one that is able to listen and see opportunities even in the face of adversity.
If you are thinking of selling your home, contact Nor Estates. We will be delighted to help you.